About the Program
Dig.Drop.Done was created to reinvigorate and grow the North American flowering-bulb industry by introducing bulbs to new generations of consumers. Recognizing that many consumers are confused about flower bulbs, the program aims to demystify flower-bulb gardening while making it relevant in the context of the modern woman’s hectic, multi-dimensional life.
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Campaign Overview
The Dig.Drop.Done campaign was created to appeal to a new generation of women who assumed gardening was too difficult and intimidating. Read More -
Campaign Highlights
Since it debut, Dig.Drop.Done has people talking about - and buying - bulbs again. Read More -
Looking Ahead
There’s more in the works for Dig.Drop.Done in the coming months, so keep up-to-date and stay tuned. Read More