Turn your followers into customers and grow your sales with these general suggestions and bulb-specific tactics.
Yesterday, it was AOL chat rooms. Today, it’s Facebook, Twitter, Pinterest. Tomorrow it will be …anybody’s guess! It’s true that social media is constantly evolving. But that doesn’t mean it has to be eternally confusing.
Its principles are already familiar to you. Why? Because social media are essentially “conversations.” You converse with your friends, right? And your customers, too. Rather than over the phone, over a lunch or over the checkout counter, social media conversation happen over the internet. Social media doesn’t replace actual conversations, of course, but one difference with social media is that people actually want to hear what you have to say.
Having a Facebook page gives you the chance to share what’s happening in your store with both customers and potential customers alike – instead of mailing a newsletter through the post office, you simply “post” anything that’s on your mind or that you think will be of interest to your customers (your “friends”).
“Spring bulbs just arrived!” You could announce it to everyone who walks through the door or, through Twitter, you can announce it to dozens or hundreds of people at once. And if you’ve ever shared a photo album with someone, you know how fun it is for both people. Well, Pinterest lets you do the same thing. Share an album of your newest arrivals, the unique bulb display you created or anything you want. People who are interested in your store will be looking for you through social media. You don’t want to disappoint them!